koshurwear@gmail.com


During the summer of 2012, I was driving along K.P. Road in Anantnag when a young Kashmiri boy’s t-shirt caught my eye. “I love NY,” shouted his shirt to the world. This bothered me. Having lived in the US, I had never once seen someone show off an “I love Kashmir” shirt. Being a proud Kashmiri, I wondered why no such shirts existed.  I decided to change this and that was when the idea behind Koshur Wear was born.

Koshur Wear is a brand that enables Kashmiris to show off their Koshur pride.  We offer contemporary clothing & accessories with a Kashmiri twist in 3 categories:

Tratth – For those with a typically Koshur sense of humor

Tengul – For the patriots among us

Tsratth – For the ones hungry for change 


Our Logo

Native to Kashmir, the snow leopard is an endangered species seen in the high altitude areas of J&K.  The elegant confidence of the snow leopard encompasses the philosophy of our brand.

Our Mission

To preserve and promote Kashmiri culture while supporting local artists & graphic designers. 

Our Values

Quality: Just like your favorite kandur's tchuchwur, our goal is to make a product you will remember and want to buy more of. Quality is something we don't compromise on, paezi paeth.

Integrity: What you see is what you get. We don't believe in tarr baaz-ing. 

Customer Service: You are our zuv and our krehn maaz. We want to see you happy. (But hey, we're a start-up, so please be a bit forgiving...wyaen kyah, panun chuk na)   



We at Koshur Wear are passionate about good design. If you are an artist with graphic design skills, email us at koshurwear@gmail.com for an opportunity to join our team.


Media Mentions

        


 

Featured Products

Popular Products

New Products

Special Offers

Koshur Heart T-Shirt
₹ 600
Koshur Heart T-Shirt
₹ 476.19
Kalle Kharab T-Shirt
₹ 600
Kalle Kharab T-Shirt
₹ 476.19
Kashmir T-Shirt
₹ 500
Kashmir T-Shirt
₹ 380.95
What The Tratth T-Shirt
₹ 600
What The Tratth T-Shirt
₹ 476.19
I Love Kashmir Tote Bag
₹ 700
I Love Kashmir Tote Bag
₹ 595
Save The Hangul Tote Bag
₹ 700
Save The Hangul Tote Bag
₹ 595
Offer
Save The Hangul To..
₹ 700
Save The Hangul To..
₹ 595
Offer
I Love Kashmir Tot..
₹ 700
I Love Kashmir Tot..
₹ 595
Offer
What The Tratth T-..
₹ 600
What The Tratth T-..
₹ 476.19
Offer
Kalle Kharab T-Shirt
₹ 600
Kalle Kharab T-Shirt
₹ 476.19
Offer
Koshur Heart T-Shirt
₹ 600
Koshur Heart T-Shirt
₹ 476.19
Offer
Kashmir T-Shirt
₹ 500
Kashmir T-Shirt
₹ 380.95
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