During the summer of 2012, I was driving along K.P. Road in Anantnag when a young Kashmiri boy’s t-shirt caught my eye. “I love NY,” shouted his shirt to the world. This bothered me. Having lived in the US, I had never once seen someone show off an “I love Kashmir” shirt. Being a proud Kashmiri, I wondered why no such shirts existed. I decided to change this and that was when the idea behind Koshur Wear was born.
Koshur Wear is a brand that enables Kashmiris to show off their Koshur pride. We offer contemporary clothing & accessories with a Kashmiri twist in 3 categories:
Tratth – For those with a typically Koshur sense of humor
Tengul – For the patriots among us
Tsratth – For the ones hungry for change
Native to Kashmir, the snow leopard is an endangered species seen in the high altitude areas of J&K. The elegant confidence of the snow leopard encompasses the philosophy of our brand.
To preserve and promote Kashmiri culture while supporting local artists & graphic designers.
Quality: Just like your favorite kandur's tchuchwur, our goal is to make a product you will remember and want to buy more of. Quality is something we don't compromise on, paezi paeth.
Integrity: What you see is what you get. We don't believe in tarr baaz-ing.
Customer Service: You are our zuv and our krehn maaz. We want to see you happy. (But hey, we're a start-up, so please be a bit forgiving...wyaen kyah, panun chuk na)
We at Koshur Wear are passionate about good design. If you are an artist with graphic design skills, email us at email@example.com for an opportunity to join our team.